Storytelling for leaders

If you want to motivate your team, influence your stakeholders, and inspire those around you, you need to tell stories

Facts are not enough. Data is too cold. Charts and figures are forgettable.

As leaders, you want to give others meaningful messages that can spur them into action.

We will help you dig out these stories.

These stories are some of the basic types for you to master, so you can be ready to deliver on any occasion.

“Why I am here” Stories

Why: People follow leaders who have a purpose. This story clarifies the origin of your motivation and drives to be a leader of this organization

What: A compelling narrative about the time when you decided to choose your path, what fuels your passion, and how your journey connects to your team and mission. It builds trust, alignment, and inspiration.

Achievement stories

Why: Success stories showcase leadership in action. They demonstrate specific competencies that made you or your team stand out.

What: A powerful account of a challenge you overcame, a milestone you reached, or an impact you made. It highlights determination, teamwork, and the qualities that define your leadership.

Failure Stories

Why: Authentic leaders own their failures. This story fosters connection, trust, and resilience by showing how setbacks lead to growth.

What: A candid yet constructive tale of a mistake, a tough lesson, or a moment when things didn’t go as planned—and how you turned it into a stepping stone for success.

value stories

Why: People connect with leaders whose values are clear and lived. This story turns abstract principles into the tangible, memorable moments in which an important choice was made

What: A real-life example of when you stood by your values, made a tough ethical decision, or demonstrated integrity. It reinforces your credibility and inspires others to uphold shared principles.