We work with you, the company founder, and your team to collect data and insights.

As your coach and consultant, we will have a clear understanding of your What, Who, Why and How, so that we can uncover and craft the necessary stories to build your brand.

Service Offerings: Defining your core products and services that create distinct value in the marketplace.

Value: Articulating the tangible benefits and transformative outcomes your clients experience.

Problems Solved: Identifying the critical challenges you address and the unique solutions only you can deliver.

Target Customers: who will most benefit from your offerings and crafting messaging that inspires.

Team Interviews: Gather data to align your brand story with the customer profile

Customer Insights: Analyzing data to deeply understand your audience's motivations and challenges

Inspiration: Uncovering the core values and meaningful purpose that drive your commitment to the business

Motivation: Identifying the emotional connections and transformative moment that resonate with your customers

When and where would you tell your brand stories? It could be face to face: media interview or public speaking event; it could be online: short or long video or streaming.

Through a coaching and consulting process, help you uncover, structure and craft the most important stories: Founder Story, Capability Story, Team Story, Value Story, Customer Story, etc.